Your home based business will need a name sooner or later, even if you are planning on positioning yourself as an expert (therefore your own name will on everyone’s lips), you should still have a registered business name from which to operate.

The trouble most of us have however is choosing the right name.

Your home based business name should be descriptive, and flow well with a tag line.

I’ll try to provide some examples in a future post, but I’m sure you know what I’m getting at…something that flows off the lips and let’s people know exactly what your business is all about.

In past businesses I’ve verbally surveyed friends and potential clients on a few business names before I go to the registration office. And, a few times I’ve been surprised by their reactions and comments. Collaboration lends differing perspectives - invaluable tips that could make a big difference to the success of your company.

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